Welcome To Distribute Books


Our Family Business


In his upcoming new book “Our Family Business: The Great Art of Distributing Srila Prabhupada’s Books” – out February 24th — veteran distributor Vaisesika Das shares the history, key principles and techniques of book distribution, drawing from a lifetime of experience.

Vaisesika, a disciple of Srila Prabhupada, is known for strategizing innovative ways to distribute his spiritual master’s books on spiritual knowledge, and for teaching these methods to devotees around the world.

The ISKCON spiritual community of three hundred families he developed in Silicon Valley, California is based on the study and distribution of Prabhupada’s books, and consistently ranks high amongst the list of small temples in these efforts.

A year and a half ago, after both senior ISKCON leaders from around the world, and trustees of the publishing company Bhaktivedanta Book Trust had requested him to share his knowledge and insight, Vaisesika sat down to write.

“It was great to consolidate all the things that I had learned throughout the years from mentors, and to dig deep and think about my own realizations, and how this service had actually molded my life,” he says.

Our Family Business is divided into four sections. The first, Chronicles, gives a basic history of book distribution in the Gaudiya Sampradaya, in Srila Prabhupada’s life, and in ISKCON up to his passing in 1977, describing how it got off the ground in the U.S. and spread all over the world.

Click to Read: Veteran Preacher Shares “Family Business” Secrets

Our Family Business: Great Cause from Vaisesika Dasa on Vimeo.

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Developing Strategies That Work

Try to sell as many books as possible at all the schools and colleges. This is scholarly information, flawless science. Kindly assist me in this great work, and know it for certain, that by your sincerely working in this way you shall very soon go back to Home, back to Godhead. (Letter to: Locana  —  Delhi 24 November, 1971)

Distribution of transcendental literature going door-to-door is a Vaisnava tradition. Lord Nityananda and Haridas Thakur went door-to-door in Nadia, tolerating all insults and attacks, distributing Krishna’s message.

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The Monthly Sankirtana Festival (MSF)is a fun way to do book distribution that gets everyone, including the congregation, involved. These festivals are based on the strategy that it’s best to have a lot of devotees each doing a little bit.

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Principle #1: “The more you show, the more you sell.” If the sets are visible, you will sell them. The more visible they are, the more readily you will be able to sell them.

Read More: Selling Full Sets

A renaissance in book distribution is blooming in North America. This revival is being led by a new pedigree of transcendental book distributors—the “Weekend Warrior.”

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Book Distribution is High Sadhana

Great personalities of the material world are very eager to render welfare service to human society, but actually no one can render better service than one who distributes the knowledge of spiritual realization in relation with the Supreme Personality of Godhead. (SB 4.22.47)

The basis of book distribution is hearing and chanting and there’s no substitute for that. People can come for a little while, may be interested and do the service, but the hearing and chanting in groups of devotees where there’s lots of discussion about the philosophy, that’s when devotees actually start to feel the inspiration to do it on their own.

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Please print as many books as possible, this is my real pleasure. By printing these books of our Krsna Conscious philosophy in so many different languages we can actually inject our movement into the masses of persons all over the world, especially there in the western countries and we can literally turn whole nations into Krsna Conscious nations. (Letter to: Hrdayananda – Bombay 21 December, 1974)

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New Delhi ISKCON has become a world leader in distributing Srila Prabhupada’s books. On my way home from Vrndavana, I stopped in New Delhi specifically to find out from the devotees there how they are doing it.

Read More: Tips & Techniques