Sankirtan Festivals, whether monthly or less, are fairly straight forward, but they depend heavily on preparation. Team members put stickers on books, bake a few thousand cookies, and obtain permits for distribution spots; they also send out postcard reminders to the congregation, hand out flyers at temple functions, organize book inventories, educate new members, and many other things.
Moreover, to keep everyone enthused, every three months or so a special Devotee Appreciation Day should be held for everyone who has participated in the Sankirtana Festival in any way. Each devotee gets a chance to express his or her appreciation for the service or the other devotees and team members. And, of course, kirtan and prasadam are enjoyed together.
Monthly Sankirtan Festivals can happen everywhere. It’s the future, because many temples now have fewer temple devotees but more congregational members. This encourages the masses to participate. Even those who can’t go out for book distribution directly can help by offering service or donating Laxmi for the cause.