The Monthly Sankirtana Festival (MSF)is a fun way to do book distribution that gets everyone, including the congregation, involved. These festivals are based on the strategy that it’s best to have a lot of devotees each doing a little bit.

ISKCON Silicon Valley, (ISV ) has pioneered this strategy and now averages about 500 books and $3,000 each festival. Just two and a half years ago they were sending nothing to the BBT.